MDR logo
Call us at 800-333-8802 
follow us on twitter    follow us on facebook    follow our blog    subscribe to our RSS feed    
 

 
 
Email Test and Roll

Advanced Email Testing for Improved ROI

Dramatically increase ROI on your email campaigns when you implement this effective testing technique with your email campaigns. Test and Roll is easy to use and fully integrated with our Email Campaign Manager. Test your email messages while the campaign is in progress to determine which will yield the highest response rate.

How Test and Roll works:

  • Create two emails with different subject lines, images, designs/layouts, offers, or calls to action (it is best to test one variable at a time).
  • Deploy each message to a subset of your campaign list.
  • Determine which message performs better and deploy the balance of the list using the winning message.

Standard A/B split tests are also available—choose a test strategy and start to improve your email ROI.

Testing options are only available on email subscription agreements. Learn more about the benefits of MDR email subscription plans ›››

back to MDR E-Marketing Solutions

Email Trends 2011 Report
5 Best Practices for Prospecting Email to the Education Market
Digital Marketing Resource Center
Campaign Analyzer
See a Sample Campaign Analyzer Report
Campaign Analyzer Brochure
E-Marketing Solutions Product Sheet
Hot Leads Product Sheet
Updated CAN-SPAM Rules
Email Subscription Plans
ABOUT MDR  |  CONTACT US  |  CAREERS  |  LEGAL  |  PRIVACY POLICY  |  NEWS  |  SITE MAP